Facebook and Instagram bookings

Integrating Fresha with your website and business social media profiles helps attract new clients and enables your current ones to book services easily.

This guide covers:

Getting started

To integrate and accept Fresha online bookings through your website, you must list your business on the Fresha Marketplace first. A book now button can be added to your social media pages by setting up your Facebook Manager account.

Adding direct booking links to your website

You can create direct booking links for a book now button on your website. This will link clients to your entire service menu, specific services, team members, gift cards, and memberships. 

To create an online booking link for your website:

  1. Go to Online profile and select Link builder.
  2. Choose to Create link for any of the following options: 
    Link to everything - By providing this direct link to your clients, they can choose whether they want to book an appointment, buy a gift card, a membership or a product.
    Link to services - Select specific services, locations, or team members.
    Link to memberships - Link to a specific membership or to all memberships you sell online.

    Link to gift cards - Link to a specific gift card or to all gift cards you sell online.

  3. Customize your link where needed and click Create link again.
  4. Select Preview link to make sure the link is sending clients to the right location.
  5. Click on the link to copy and paste it onto your website or Send as blast message to deliver the link directly to your client's inbox. 
  6. You can also Generate a QR code to quickly direct clients to your services. The QR code can be used to print as a sticker on the door or the desk for clients to scan and book.

NOTE: Always use the direct link builder to create any links to your service list to avoid paying any unnecessary Marketplace New Client Fees

PRO TIP: Use Blast campaigns to promote specific memberships, gift cards, services or team members that your clients can book in an instant.

Setting up your Facebook Manager account

To add a book now button on your social media pages, you'll need to create a Facebook Manager account. If you already have a Facebook Manager account, head to Business settings and:

Adding a book now button to your business social media pages

Once you've set up your Facebook Manager account, you can create a book now button for your Facebook and Instagram profiles or send the direct link to clients via Messenger.

To add a book now button on your business social pages (Facebook and Instagram):

  1. Go to Add-ons or Online profile, select Facebook and Instagram bookings and click Start now.
  2.  When prompted, log into the Facebook business profile if you are not already logged in.
  3. Approve the connection between your Fresha account and your Facebook business account. If you have an Instagram business account, make sure to add it before continuing to the next step.
  4. Select the existing ad account associated with the page you want to connect with and click Next. If you do not have one, you will need to create a new ad account
  5. Select the existing Facebook pixel account associated with the page you want to connect with and click Next. If you do not have one, create a new Facebook pixel account.
  6. Review all your settings, and click Continue to link your Fresha account with your business social media page(s) and add the book now button.

Deleting a book now button from your business social media page

Delete a book now button from Facebook

To delete the book now button from your Facebook business account:

  1. Log into your Facebook business account. 
  2. Click on the 3 dots from the right-hand side and select Edit Action button
  3. Select Delete Button and click Confirm.

Delete a book now button from Instagram

To delete the Book now button from your Instagram business account:

  1. Log into your Instagram business account app.
  2. Tap Edit profile.
  3. Under Public business information, tap Action buttons.
  4. Tap on Active on profile.
  5. Select the button you'd like to remove.
  6. Tap Remove action button at the bottom. The book now button will no longer show up on your Instagram profile.


  • Make sure your Facebook and Instagram accounts have been set up as business accounts. Learn more about setting up your business profile.
  • We don't recommend embedding the Fresha widget on your website or social pages as it can prevent your Facebook and Google logins from working. Always allow the online bookings link to open in a new web browser tab.
  • To add or remove a book now button from your business social media pages, you'll need to have the relevant Facebook access.


Q. How do I include my business name in my link?

Ensure your business settings are up to date with the correct business and location names. Once updated, reach out to us using the Contact us form and choose the option for updating your Fresha marketplace profile. We'll generate a new link reflecting your business name. Make sure to update all your booking buttons with this new link, as the old one will no longer be functional.

Q. Can I create a link for a specific service category?

Links cannot be created for service categories however, they can be generated for each service. We recommend generating a link for the first service in a category, this will direct the client to the top of the service category when clicked.

Q. Can I create a link for each team member?

Yes, you can create specific links for each team member. Follow the steps to create a link, while selecting the the relevant team member in the filters page.


Was this article helpful?

Can’t find your answer?

Get in touch and we’ll get back to you as soon as we can.

Contact us