Explore messaging automations

Keep clients updated and engaged with messaging automations. We’ll walk you through the available messages and how they work to increase bookings and reduce no-shows by up to 30%. 

This guide covers:

What are messaging automations?

Messaging automations helpful reminders and quick updates sent to clients via text message or email. Build loyalty with clients by them well-informed and rewarded with clear communication offers for special occasions.

Messages sent via email are free of charge. Automated messages sent via text message will be deducted from your monthly text balance quota provided by Fresha which can be topped up through Auto top-ups.

NOTE: The option to send text messages is only available in countries with access to paid features.

Available messaging automations 

To explore the range of automated messages available, open Marketing  and select Automations.


Send up to three reminders ahead of an upcoming appointment and choose when you’d like them to be sent. This will help reduce no-shows by ensuring clients don’t forget about their bookings.

Appointment updates 

There are six types of automated messages you can send clients as appointment updates. 

  • New appointment message:
    Set up automatic new appointment notifications to clients whenever a new appointment is booked. These will confirm the booking and related appointment details, including: 
    • Date
    • Time
    • Address
    • Directions
    • Service & service price (the price can be hidden if you choose)
    • Cancellation policy details
    • A link is also provided for the client to manage the booking by rescheduling or canceling if needed.
  • Rescheduled appointment message:
    If the appointment start time has changed, these notifications inform the client that their appointment has been rescheduled, providing a summary of the updated appointment details.
  • Canceled appointment message:
    When you or the client has canceled an appointment, this notification will be sent to confirm the cancellation and provide clients with a summary of the canceled appointment information.
  • Did not show up message:
    If a client has been marked as a no-show, these notifications will let the client know they didn’t attend their appointment.
  • Thank you for visiting:
    Once an appointment has been completed and checked out, this notification is sent to the client thanking them for visiting your business and will prompt them to review and rate your service. They can also leave a tip and accept a copy of the sales invoice. In the email version of this automated message, your clients will receive any aftercare information
     you specify in the service menu.

  • Thank you for tipping:
    If the client chooses to leave a tip after their appointment has been completed, this notification will be sent automatically to thank them for doing so.

Increase bookings

Use automated messages to boost bookings. Choose to send clients reminders for rebooking their next appointment or exclusive deals to those who have opted for Marketing notifications. These help incentivize lapsed clients and reward clients for their birthdays and loyalty.

  • Reminder to rebook:
    This notification will remind clients to rebook after their last appointment. The reminder timescale can be customized for each service you provide, allowing some reminders to be sent sooner than others.

  • Celebrate birthdays:
    Add a personal touch to your marketing strategy and surprise your clients with special birthday discounts to boost their loyalty and retention.

  • Win back lapsed clients:
    Use advanced engagement tools to re-engage with clients you haven't seen in a while, encouraging them to book their next appointment with special deals.

  • Reward loyal clients:
    Use intuitive tools to reward loyal clients, showing appreciation while giving them more reasons to book again using special offers.

Celebrate milestones

Let clients, who have opted for Marketing notifications, know you recognize and appreciate them by sending messages to celebrate key milestones with your business.

  • Welcome new clients:
    Celebrate new clients joining your business by reaching out to them with exclusive discounts creating a positive relationship from their very first interaction.

NOTE: Automated messages won't be sent if the client's email and/or mobile number is missing from their client profile, or if they haven't provided an email or mobile number when booking their appointment.

Review your messages history

To review the history of your sent client notifications:

  1. Open Marketing and select Messages history.
  2. Use the search bar to find the notification by entering the client's name, email, or appointment reference.
  3. Click the subject line of the notification in the Message column to review the message.

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