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Sending a multichannel blast campaign

Multichannel campaigns allow you to maximise the reach of your campaign to clients.  When sending a multichannel campaign you first create beautiful content with our drag & drop builder and then share that content over both email and text. Clients with a phone number will receive a personalised link via text that displays your content in their web browser.

Send a multichannel blast campaign

  1. Go to Engage and select Blast campaigns
  2. Click New message and select Multichannel as your channel. 
  3. Choose an existing template from our Fresha library or select Start from scratch to build your own. 
  4. Personalise your email using the drag & drop builder listed on the left-hand side.
  5. Configure how your email will appear in the inbox of your recipients. This includes the sender name and subject as well as the preview.
  6. Personalise your text message that will be sent to clients that have a phone number associated with their profile
  7. Choose a campaign audience by sending your message to All clients or filtered Client groups. 
  8. Click Next step and choose a payment method.
  9. Review the campaign cost and click Send now.

NOTE: The cost of your blast campaign is based on how many emails and text messages are sent. The cost of a text message is dependent on the length of your text message content.

NOTE: If you no longer want to offer a deal sent within an email blast, you can easily deactivate it. Simply head to Deals, click the 3 dots on the deal associated with your campaign and select Deactivate. This will ensure that clients are no longer able to use the offer within the email.


Filter your client groups

Use the advanced filters within your client groups to target a specific audience and improve the performance of your blast campaigns.

  1. When selecting the audience for your blast campaign, click Client groups.
  2. Select a Client group and click Modify. Depending on the client group selected, you can change default values to target the relevant audience.
  3. Modify your client groups further using the following advanced filters:
Filter by service -

Include clients based on the services they have booked with you. Use the drop-down menu to include Any service or choose the relevant services for your audience.

 

Filter by location -

Include clients based on the services they have booked with you. Use the drop-down menu to include Any service or choose the relevant services for your audience.

 

Filter by team members -

Include clients who have previously booked a service with specific team members. Use the drop-down menu to choose Any team member or Selected team members. For selected team members, click Choose team members, check the box next to the relevant team members and click Save.

 

Include clients with upcoming appointments -

We’ll automatically exclude clients who have upcoming appointments. To include them within your client group, check the box and click Save.

 

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